Author Archives: Gerald Tibbs

SEO Copywriting – What You Need to Know

If you’ve tried looking for any information online using the search engines, then you know how a good SEO copywriting differentiates from bad SEO copywriting. The bulk of the Internet itself is text. When you use a search engine to locate information, you always check to see if the site you’ve found looks professional and credible or not. You do this based on the copy on their site. We all have limited time and our internet time is precious. We don’t want to fool around on a site that a bunch of text that looks like just what you need, but it turns out to be completely and totally pointless. Usually, a website will have the information that you need, but it will not be organized enough for you to find it easily.

Crafting Quality Content

As a website owner, you don’t want internet surfers to click on your site full of expectations, only to click on the link and feel frustrated or annoyed when the site doesn’t meet their expectations. This is why it’s critical to make your website’s articles contain content of high quality with optimized keywords integrated into your text. In this article we will be looking into what it takes to write a good SEO copy and how to effectively apply it.

There are some crucial points to consider in SEO copywriting, however, the overall process is not very complex. You must utilize keywords that are important for your market segment and which engender a reaction from the search engines, when you create your copy. Now, just what keywords will you be needing? The following are common keywords that should be selected for your copy: the name of the website for which you are writing copy, main buzz words that relate to your website’s topic and products sold on the website.

Choosing the Right Keywords

Your website will place higher with the important search engines like Google if you make better use of the correct types of keywords in the best locations. Weaving these keywords into the copy in an appealing way for the reader is the challenge in writing good SEO copywriting. Presenting nothing more than a list of keywords will not produce the desired results. Rather, you have to make sure that the copy is interesting, pulls the reader and strong enough, so that it doesn’t look like spam in any way. If we put it in the simplest terms, it won’t be easy to recognize good SEO copywriting, as it appears like any other website content but with more power.

You can also use the keywords in your subheadings/side headings. This makes your website more user friendly as well as more SEO friendly. Avoid excessive use of the keywords in your articles; instead, you can make use of synonyms and related words where you feel the need. By overusing a single keyword in your article, it could make it seem like a spam message. It would be good to get a ratio of 100:1, meaning there is a single keyword used for every 100 words in your article.

Proofread

Proofreading is often neglected and is essential in your articles. After finishing the first draft of your content, always go back and proof read it. This stops any unknown spelling errors and grammar mistakes from creeping in. It also allows you a chance to enhance the flow of your content so that it reads well. Having error-ridden articles just gives out an unprofessional impression to the reader.

Last but not the least; keep in mind that the copy you will be writing is always about the reader who’s reading it, it’s not just about impressing the search engines. It does not benefit you one bit to receive a thousand distinct visitors every day, if they are not translating into customers. That is why targeting your audience with good content will make it easier for you to make your professional dream a reality.

Getting Results with Social Media Marketing

When you’re an Internet marketer, you need to understand how important social media really is. You must understand that the true power of Internet marketing nowadays is completely dependent upon how well you can integrate social media into your total campaigns.

social media seo

The service or product that you’re trying to promote isn’t the most important part of the scenario. The exact minute that you start to make proper use of social media and use it as part of your marketing efforts, you’ll see just how much magic can happen. You’ll have a much easier time getting your target audience to take notice of you. You’ll have a simpler time with your marketing efforts. It’ll be easier to gain more exposure. This article is going to teach you a few tips and tricks that you can use immediately to get as much as possible from social media in terms of your marketing efforts.

Post Regularly

When you want to leverage the power of social media through Facebook it is important to be as active as possible on the site. Marketing through social media can only be done via connections you make and the relationships you work to build. If you want momentum in your social media marketing then you have to be as active as you can. This will apply most of all on websites and social portals like Facebook. If you don’t stay active your Facebook page will go dormant and just stay that way. You will need to keep breathing life into that page in order to make things continue to happen. If you don’t, your fans will unlike your page and, eventually, forget who you are.

Establish a Following

The following you build on Twitter is very important. If you’re hoping to make a super-strong impact within the world of social media, you are going to need to ensure that you have lots of top quality followers on Twitter. Make sure you’re working hard to acquire a good number of very targeted followers. Numbers aren’t all that matters, there’s more to it than that. Twitter is a fabulous place that can give you plenty of extra mileage so be sure that you are making as much of it as you possibly can. Do whatever you can to increase your follower count in an ethical way. And at the same time, don’t focus only on the numbers. Quantity is never as important as quality.

Create Videos

When you are using social media marketing, it’s important that you don’t overlook the power and potential of video. The Internet gets more and more video every single day. Most of it is junk though. When you contribute something that has real value, nothing can compare to it. You should use websites like YouTube for your content so that you can give your target audience the kind of video content that they actually desire. Beyond that, making your own videos isn’t really that big of a challenge anymore. You just have to plan out the content. The way in which you do this doesn’t really matter, you will see much better results coming your way when you plan your videos out before you create and then upload them.

Reaching sustainable success via social media is not everyone’s cup of tea. That doesn’t mean, however, that it isn’t worth a try. If your goal is to honestly make things happen successfully within the world of social media, it is very important to take regular and consistent action. It’s important to keep pushing yourself. You need to prove your worth to your target audience. When you lack persistence in your efforts you won’t reach this goal. It is incredibly easy to fade off and drift out into social media oblivion. And that’s exactly what will happen if you don’t take action now.

What Business Ethics Means For Your Business Today

Embracing ethical practices in your business has its rewards that you can integrate in your marketing and advertising. That may sound like a far-fetched idea but it is not if you know market audiences.

Good For Reputation

Consumers in general will gravitate toward businesses that have an excellent reputation. It is also true that customer loyalty is much stronger for brands like this. Now, all of that translates into growth and profits, and maybe you had no idea about that. What you need to do is promote your ethical business practices to make this happen. People just don’t understand this. That is why you have to educate them.

The foundation of any business that is built upon ethics will be reflected upon the values that they represent. Depending upon the circumstances, many businesses will go through ups and downs in regard to the climate at the office. Anytime a company has a rough go of things, their integrity is often tested to see if they can survive. What you need to do is rely upon these principles to keep the company together and go in the right direction. This will allow the company, and the employees, to continue to function at optimal levels. It is all about maintaining a positive climate that will lead to making the correct decisions that only management can make.

Boosts Productivity

Any business regardless of size has to maintain continuous and positive communications with employees. If you really want to use this type of marketing principle, continuous exposure to a positive message (from you to your employees) can help the company in many ways. Business operations can really take off if you continually convey a commitment to ethics on a regular basis. By emphasizing quality actions and decisions, and showing how essential these are, you can really help the company move forward. Every company that follows these guidelines will reap the rewards of having a productive and positive company. It’s all about management utilizing this top-down strategy.

Encourages Loyalty

Companies are always assessed (in regard to operations) by the customers that it has. In regard to customer loyalty, a general decline has been seen. Other factors may be involved other than pricing and competition variables. Only recently, customers consider the integrity of the business very seriously. It plays a large role in whether or not they do business with them, or someone else. So if a company is irresponsible in some of its actions, it is possible that it may lose business from these customers. This is why you need to always be concerned with image management and the public relations aspect of your company.

If you want to succeed, having great business ethics is obviously something that every business must have. Retaining ethical behavior in your business can come down to a simple decision you can make. Simply make the decision and then believe that you will be able to overcome any obstacles set in your path. Of course you will also have to have confidence and courage.