Author Archives: Gerald Tibbs
Sitting at a computer connected to the internet is common among internet marketers. You may spend half of your time actually doing productive work but end up getting distracted and then surf the next the rest of your time. In case you are suffering from internet marking tunnel vision; people usually don’t spend hours of their time online like you do. In most markets the internet only allows for so much room for growth before competition for traffic and customers becomes to fierce. It seems that many internet marketers have forgotten or don’t know what marketing is; it is to reach as many people you can with whatever is at your disposal. Only by getting involved in offline marketing will your business reach your ideal goals. Read on to learn how to use some of these powerful offline methods.
You should not forget about old-fashioned direct mail marketing. Direct mail campaigns involve sending out promotional fliers, brochures or letters to people on a mailing list. You can use your computer for one part of this process: creating and printing the letters or postcards, which will cut down on expenses. Postcards cost less to mail than letters and fliers, which is another way to cut down on cost.
A good way to start attracting clients to your business is to target business owners who operate regular businesses in the niche that you are marketing to. You don’t have to limit your marketing to business owners, of course; you can also send out mail to people who aren’t in business. Before you get started with this plan, research your local laws about sending out unsolicited mail.
If it is within your budget then paying for a TV spot could benefit your business. What better way to reach new clients than to advertise to them while they are sitting captive, with computers nearby to type your URL into? The only obvious downside is that a commercial can be very expensive. Even though running your ad online can come with a large price-tag, you need to find out how to make this work because it can catapult your business to the next level fast. Also, you can get a cheaper rate on your pricing if you choose to run your ad at any time other than prime-time. Always keep these options about TV advertising in your mind.
Always have your business card with you. The next person you hand your business card to, whether at a dinner party or a business lunch could be your next client! Amazing things can happen when you strike up a conversation with the people around you. Lots of clients can be made this way! Business cards are also easy to leave in a variety of places; some businesses, such as restaurants, even have special boards or tables where you are encouraged to leave one.
No one is online all the time, so there are many different ways you can market to people offline! For best results, you should regularly use some of your marketing budget on offline methods of marketing. Online marketing is only going to reach a certain percentage of your potential audience; if that’s all you do, you will be leaving out many people who might otherwise buy from you! You want to make as many sales as possible, so why exclude such a large population? Your best strategy is to take advantage of all the marketing opportunities that you can.
Sitting at a computer connected to the internet is common among internet marketers. You may spend half of your time actually doing productive work but end up getting distracted and then surf the rest of your time. Just in case you have forgotten, the average person doesn’t hang out on the internet as much as we do. If you only market your business to people through internet avenues, you will be missing out on quite a lot of potential customers! A good business person will market his or her business to every potential customer he (or she) can reach. Lucky for us we have offline marking to reach our potential. Read on to learn how to use some of these powerful offline methods, they truly can make a massive difference.
Everyone has, at one time or another, browsed the classified ads of their newspaper. You’ve probably already tried to advertise online at sites like Craigslist. You could just as easily advertise in a local newspaper’s classified section. Some marketing experts claim that a good offline ad can get more than ten times as much attention as one placed on an online site. The classified ad in your newspaper might cost you some money, but when you think of all of the sales you are creating, isn’t the cost worth it? Newspaper classifieds will bring all the people who don’t own computers, while at the same time if they want to order something from you online they can always use a public computer! Get something small printed, like key chains or sticky notes and hand them out or leave them in strategic places. Try to find places to give these items away for free, such as local restaurants, gyms or retail stores. You could also try simply leaving them in strategic places around town that people visit often. Carry them with you and just leave them in the various places your own errands take you. People like being able to hold something and look at it rather than just see it on a screen.
The use of bulletin boards that you see in public places is often overlooked by most marketers. This is one of the free methods that will bring you results. A well placed flier with something people can take home to help them remember your URL can do wonders for your business. Almost every visitor to the library or grocery store stops by the bulletin board, just to see what is being offered. Free methods usually take a lot of time and effort to set-up and then even more time to see results; this is the exact opposite. Even if you have an internet based business, you can market it offline in many different ways. There are at least as many great ways to market your business offline as on the internet. You may just have to shift gears a little.
Just look at the world with the idea of finding new ways to market your business, and you’ll find inspiration all over! Every time you meet someone, ask yourself if he or she could benefit from what you are offering. Don’t be afraid to spend some of your marketing budget on offline marketing materials that you can hand out or give away. You don’t have to choose between internet and offline marketing; you’ll prosper the most if you do both.
Blogging can be viewed as a two way conversation because when you write a post, people will read and reply via comments. It is an extremely interactive method for conversing with large groups of people. However, if you blog does not have the right amount of traffic coming to it, it will lose its number one purpose. This is why it is so important for you to always remember to get people to read your blog, which utilizing search engine optimization is the best way to get this accomplished. The following are a few SEO tips that you can use to get your posts and keywords ranked.
When you’re writing your blog post, make sure you write it around one single keyword or idea. Aside from your main keyword, look up several others that are synonyms. It’s important to understand how lateral semantic indexing works when you choose your keywords, as Google places a lot of value on this. LSI keywords are simply words that are connected to your main keyword. It’s a good idea to use a few of these along with your main keyword in all of your posts. You can improve the SEO of your posts by using keyword tools, such as Google’s to find LSI keywords. The best blog posts have several keywords and not only one. Otherwise, it will look like you are keyword stuffing your posts by using only one keyword again and again.
Make sure you’re using an effective headline for your post that contains your primary keywords because this will ensure that the search engines get what they are looking for. The search engines look at the headline of your post the same way they would the title of a web page. This will help you in the ranking process and make it easier for you to get noticed.
Finally, you can make your blog posts more valuable by using audio in them. It’s simple to upload audio content to a blog post, and this adds another dimension to the content. Once you get started playing with audio, you’ll find that there are many ways it can make your posts more exciting.
All in all, traffic is very essential for any blog, but because you have one, you have a benefit and SEO will not be as difficult for you. Spend some time developing your blog posts and adding SEO concepts and consistently add new content so that your hard work will be rewarded.