Author Archives: Gerald Tibbs

Profitable Offline Marketing Tactics for Internet Marketers

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Sitting at a computer connected to the internet is common among internet marketers. You may spend half of your time actually doing productive work but end up getting distracted and then surf the rest of your time. Just in case you have forgotten, the average person doesn’t hang out on the internet as much as we do. If you only market your business to people through internet avenues, you will be missing out on quite a lot of potential customers! A good business person will market his or her business to every potential customer he (or she) can reach. Lucky for us we have offline marking to reach our potential. Read on to learn how to use some of these powerful offline methods, they truly can make a massive difference.

Everyone has, at one time or another, browsed the classified ads of their newspaper. You’ve probably already tried to advertise online at sites like Craigslist. You could just as easily advertise in a local newspaper’s classified section. Some marketing experts claim that a good offline ad can get more than ten times as much attention as one placed on an online site. The classified ad in your newspaper might cost you some money, but when you think of all of the sales you are creating, isn’t the cost worth it? Newspaper classifieds will bring all the people who don’t own computers, while at the same time if they want to order something from you online they can always use a public computer! Get something small printed, like key chains or sticky notes and hand them out or leave them in strategic places. Try to find places to give these items away for free, such as local restaurants, gyms or retail stores. You could also try simply leaving them in strategic places around town that people visit often. Carry them with you and just leave them in the various places your own errands take you. People like being able to hold something and look at it rather than just see it on a screen.

The use of bulletin boards that you see in public places is often overlooked by most marketers. This is one of the free methods that will bring you results. A well placed flier with something people can take home to help them remember your URL can do wonders for your business. Almost every visitor to the library or grocery store stops by the bulletin board, just to see what is being offered. Free methods usually take a lot of time and effort to set-up and then even more time to see results; this is the exact opposite. Even if you have an internet based business, you can market it offline in many different ways. There are at least as many great ways to market your business offline as on the internet. You may just have to shift gears a little.

Just look at the world with the idea of finding new ways to market your business, and you’ll find inspiration all over! Every time you meet someone, ask yourself if he or she could benefit from what you are offering. Don’t be afraid to spend some of your marketing budget on offline marketing materials that you can hand out or give away. You don’t have to choose between internet and offline marketing; you’ll prosper the most if you do both.

3 Effective SEO Strategies to Rank Your Blog Posts

Blogging can be viewed as a two way conversation because when you write a post, people will read and reply via comments. It is an extremely interactive method for conversing with large groups of people. However, if you blog does not have the right amount of traffic coming to it, it will lose its number one purpose. This is why it is so important for you to always remember to get people to read your blog, which utilizing search engine optimization is the best way to get this accomplished. The following are a few SEO tips that you can use to get your posts and keywords ranked.

When you’re writing your blog post, make sure you write it around one single keyword or idea. Aside from your main keyword, look up several others that are synonyms. It’s important to understand how lateral semantic indexing works when you choose your keywords, as Google places a lot of value on this. LSI keywords are simply words that are connected to your main keyword. It’s a good idea to use a few of these along with your main keyword in all of your posts. You can improve the SEO of your posts by using keyword tools, such as Google’s to find LSI keywords. The best blog posts have several keywords and not only one. Otherwise, it will look like you are keyword stuffing your posts by using only one keyword again and again.

Make sure you’re using an effective headline for your post that contains your primary keywords because this will ensure that the search engines get what they are looking for. The search engines look at the headline of your post the same way they would the title of a web page. This will help you in the ranking process and make it easier for you to get noticed.

Finally, you can make your blog posts more valuable by using audio in them. It’s simple to upload audio content to a blog post, and this adds another dimension to the content. Once you get started playing with audio, you’ll find that there are many ways it can make your posts more exciting.

All in all, traffic is very essential for any blog, but because you have one, you have a benefit and SEO will not be as difficult for you. Spend some time developing your blog posts and adding SEO concepts and consistently add new content so that your hard work will be rewarded.

Expert Tips And Tricks For Lead Generation

Are you thinking of different ways to generate new leads for you business? Some methods may work, while others don’t. Don’t worry because you’re just in need of good information concerning lead generation.

Be careful about buying email lists to use for lead generation. A lot of companies swear their lists are fresh, but quite often 30% or more of the names you are purchasing will be out of date. Prior to purchasing, negotiate with the list selling company in regard to this. You should get a partial refund if a percentage this high is noticed.

Check out events in your area and see if there’s a way you can use them to generate leads. For example, if there is a cycling race, buy a sponsorship package. Then you can get yourself on TV talking about it, or in the paper, or just talk to people who are there to watch.

Consider local garage sales if your business is focused locally. For example, if you run a garage you could host a table at a neighborhood sale selling tools or first aid kits. You can let people know about how honest and reliable you are face to face, increasing your reputation and generating leads.

Make sure you understand what you hope to gain from your lead generation efforts. If you have goals in your business, you should have similar goals when it comes to building it. Know how you plan to gather leads, how many you need for each push and how to best use them.

If you want your website to generate leads, it needs to clearly tell people what you’re expecting them to do. Do you want them to sign up for a newsletter? Be sure that the sign up form is near the top of the page and is obviously the way to do so.

Make sure you understand what you hope to gain from your lead generation efforts. If you have goals in your business, you should have similar goals when it comes to building it. Know how you plan to gather leads, how many you need for each push and how to best use them.

Go through your website and be sure that your call to action portions are clear. No matter what you are selling, people need to know how to go about procuring it. Keep it clean and concise, with direct wording to make things easy.

Check every page of your website and ask yourself if it is clear in what the call to action is. Can customers figure out how to buy what you’re selling? Keep your content clear and uncluttered.

Understanding how to separate a good lead from a bad one is key to your business success. The solid ideas from above are a great start to help get your business off on the right foot. You don’t want to be chasing around customers because you have bad leads. The tips here will help you get started.