Local SEO is becoming more and more popular, especially since geographic based marketing is catching up. This article will offer three efficient local SEO strategies that will help grow your business’ rank in the SERPs for your keywords.
Just like with anything else in business, there is a little bit of a learning curve with local SEO – but it’s easy to do. You can use certain kinds of information from other places on the net, and of course that information has to be related to your business. What happens is certain types of businesses that specialize in this will make available to you any kinds of helpful information about your business. Two sites, infoUSA and Localeze will help your local SEO efforts if you list your business website with them.
If you want everyone on a local level to know about your site then you need to be open about asking for people to post reviews. If you shy from this one tactic, you’ll lose many good opportunities. Most sites on a local level are absolutely fine with you communicating with your customers and asking for a review. Therefore, why not take advantage of this simple strategy?
Just take the time to request a review from your customers but do it personally. Of course, you don’t have to go out and ask people one at a time. You can plaster around a simple message such as “It would be great if you can give our business a short review on Google/Yahoo local/Bing.” This message could be put on your thank you page (after they contact you or sign up for your ezine), in your email signature and on your website. Your business will get more customers in time because these reviews, no matter whether they are great, horrid or ugly, will increase the credibility of your business.
Last but not the least; try to get backlinks to your site from other local sites. This is a highly effective technique for local SEO because you will find that the more incoming links you have from local websites the higher the search engines will rank you. You will become a vital site in their eyes for a particular area for a particular keyword. So it just makes sense to acquire backlinks from all those sites that you think are reputed and belong to the same location. You also need to make sure that the server that is hosting your site is in the same area as your business. This helps immensely for your SEO but people don’t realize it.
As more and more localized services are being started up, there will be much more to come from local SEO, even though at the moment it is still at the beginning. It will take you sometime to really take advantage of this type of SEO on a local level, but once you understand that dynamics there’s absolutely no looking back.