If you have an Internet business, content is so important – it is the lifeblood of your business and what will make it thrive. Your readers need to be pulled into your content, meaning it should be so engaging that they cannot get enough of what you are writing. If you really want your readers to remember you, or to read your content in an engaging and thought provoking manner, you seriously need to avoid PLR or rehashed content, and create your own, writing it for your niche audience specifically.
The first thing you need to realize is that your readers need to become emotionally attached or involved in what it is that you are saying. This is how you can actually engage them. The success of your content depends on how you appeal to their emotions and give them something that moves them. If you are able to engage the emotions of the reader, you are doing a fantastic job. You need to pull them in, and tap into their emotional state every time you write a piece of content. You have to make people emotional when they read your content, for if you do, you will win the content game every time. How about this? Learn to listen in on what those in your target audience have to say; what they are discussing – it will be revealing. Thanks to the social web and growing sites such as Twitter and Facebook, you’ve got access to a wealth of information at your finger tips. Other terrific places to be are relevant forums, and all niches have their forums so that is easy to do. Acting on your own impulse and going by your assumptions is not a good idea when you’re trying to create high value content. Go to the people at all times and listen to them.
Your goal should be to understand how your readers think and process, what makes them make choices, and what causes them to function every single day.
Your goal should always be to write from the perspective of your reader, however, yet you should also be able to understand what motivates them is if you are walking in their shoes. Walking in their shoes, even just for a little while, can help you understand things from their perspective much more easily. Go beyond the traditional research model where you have a limited vision. Looking at your content from the outside, you will be able to understand if you truly comprehend their perspective. So in short, creating killer content for your website that engages and gives immense value to your visitors is not rocket science, it can be done and it is being done by many sites. A truly engaging website is what you need to have, which means you need to have completely engaging content throughout the website. If you don’t, it will not be the best website possible, which is not what you want to create. Every prospect, and every visitor that you have, must trust you before they will buy anything. If you have engaging content, they will definitely trust you much more.